I'm Maxwell.

An AI/ML and full-stack engineer based in Austin. I spent years building software inside companies, shipping products, wiring up systems, and watching where operations quietly break down. FalkCritical is me bringing that same engineering directly to the businesses that need it, without the agency overhead in between.

I work with a small number of clients at a time and stay close to the work. No account managers, no rotating subcontractors, no handoff to a junior after the pitch. When you work with FalkCritical, you work with me, end to end, from the first call to the system running on its own.

The work I care about most isn't in the portfolio. If you want to understand what actually drives me, read the PepTalk story.

I care about the same things you do: that it's fast, that it works, that it keeps working when nobody's watching, and that you own it outright when we're done.

Maxwell Falk Erlich